New Sincerity Works was formed in the summer of 2014 by Mike Tittel (ex-Loud Family, current drummer for Roger Klug Power Trio). The band was created in the image of what all bands should look like: themselves. The songs contain modest, heart on your sleeve themes mashed up with indie-pop, Americana and 1980's guitar-driven new wave, for a decidedly familiar, yet fresh presentation. The band has invited comparisons to a second distant cousin of Alex Chilton as well as Guided By Voices, Paul Westerberg, Phoenix and the Postal Service. As one fan from North Carolina said: "The music is like hearing your best friend sing. And who wouldn't want to hear that?
"I always wanted to be in this kind of band playing guitar and singing. But nobody ever asked me I guess because I was a drummer. So I just made the band happen. Actually I made a record first, then decided to play it live with a band. That's how it started. The music won't shock anyone. But it might connect with those of more subtle tastes. And I'm beyond happy writing songs and  playing with these Cincinnatians " - Mike
Guiding the band's aesthetic is generations of shared experience paying live and in the studio. All the members share a wide musical vocabulary, have toured extensively and dedicated all or good chunks of their lives to making music. But what brings them together is the same old drive to play great songs amongst good friends. As Roger Klug (guitars) has said, "This band is like summer camp. It's a great diversion from our normal routine to make honest music the way bands used to."
Mike Tittel  Songs, vocals, guitar, drums and other stuff
Roger Klug Guitar, vocals
Lauren Bray Vocals, keyboards
Greg Tudor Drums, vocals
Bob Nyswonger Bass, vocals
Mike Landis Guitar, keyboards, vocals, mixing and engineering

“A pleasant, refreshing and at times, unexpected trek down the rabbit hole of late 80’s lushness and alternative, power-pop guitar driven bliss. Like bands such as The Talking Heads and The Cars, New Sincerity Works is bursting with the potential to completely rewrite the book of what alternative should be; or what its limitations are.” ALTERNATIVE NATION

“New Sincerity Works sounds like the name of a cult but fear not, they’re actually a pretty good rock band that counts Spoon and New Pornographers among their influences. Like both of those bands, NSW’s songs are driven by warm and punchy melodies.” HUFFINGTON POST

“It reminds me of Big Star. It's like if OK GO didn't suck…it's like The Shins without the pretense. A perfect mix of power pop and folk-rock. It's summoning all the best things Wilco ever did…a pretty fucking perfect album.” NOW HEAR THIS MUSIC

The sextet’s music is correspondingly buoyant to bursting, yet meticulously constructed with the same artistry as the lovely sleeve art, presenting luxuriously-produced indie rock, new wave, Game Theory/Posies power pop, 6/8 Britpop swayers, and Midwestern Wilco roots-pop. THE BIG TAKE OVER MAGAZINE

New Sincerity Works picks up where tri-monikered bands (Apples In Stereo) left off in tone of both guitar and sentiment, though taking a decidedly more warped route to get there. Nostalgic and galactic all the same, Wonder Lust perfectly captures studio frustration-cum-triumph. MOXIPOP
Power-pop, Americana, and space-rock all vie for dominance, but settle for synergistic co-existence on the heartfelt and uplifting Wonder Lust. DELUSIONS OF ADEQUACY
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